Most Business Intelligence [BI] solutions fulfil only the first and most basic step in the data beneficiation spectrum, namely reporting. We go further. Our decision support solutions span reporting (what happened), diagnostics (why it happened), prediction (what is likely to happen), and finally prescription (how we ought to respond – the next best plan).
StoryChart is our unique philosophy to business intelligence, which reveals causality and gives context when telling your business story.
BI is just a tool. It can give too much information if used incorrectly.
Information needs to drive action by giving insights and understanding to causality.