Case Study:
CVM Campaign Optimization
Case Study:
CVM Campaign Optimization
Client Challenge
The client ran CVM campaigns for their Mobile Financial and Digital service offerings with little insight into the target audience or success of these campaigns.
They lacked an understanding of who the clients that use these services were and how they could maximize their potential value. In addition, they were unable to further optimize CVM lifecycle management due to a lack of insight into how successful a campaign was and for what reason.
Thus, the client required an assessment of gaps which – when closed– would enable the creation of detailed reporting capabilities and more targeted campaigning in future phases of the project.
The Solution
BSC created automated PowerBI dashboards that allow targeted CVM campaigns to be created by providing an extensive understanding of the present and addressable customer base.
- The reports focus on customer demographics, usage profiles, and cross-sell propensity to enable the viewer to construct campaigns in an informed and scientific manner.
- Comprehensive gap analyses were created and presented about all pertinent data.
Solution Value
- The dashboards have been handed over to a dedicated client resource and will be used to create targeted campaigns based on the opportunities highlighted.
- Quantification and optimization of the success of these campaigns will be possible based on the recommendations made in the gap analysis.