Case Study:
Prepaid and Broadband Strategy Support
Case Study:
Prepaid and Broadband Strategy Support
Client Challenge
Whilst operating under several commercial constraints, the client required analytical support within the Commercial Exco and Product teams to assist in driving their Prepaid and Prepaid Broadband strategy while remaining responsive and competitive in the market.
The Solution
BSC championed weekly product meetings where analysis and insights were shared on the client's Prepaid and Prepaid Broadband business.
The insights covered a range of customer analytics, product trends, post-implementation reporting, revenue, traffic forecasting, and more.
BSC closely collaborated with the product team to evaluate their existing product portfolio, identify new product opportunities and repricing options aligned with the client’s strategic objectives.
These insights also informed marketing and CVM campaigns to improve product performance, both above and below the line. BSC also automated reporting for weekly Commercial Exco meetings, providing the executive team with insights into the performance of the Prepaid Business.
Solution Value
BSC's engagement provided the client with visibility into their business performance on a product level, empowering them to make informed, data-driven decisions.
BSC’s involvement supported the launch of over 60 product initiatives for the Commercial Exco team.
The automated reporting allowed the executive team to gain detailed insights into their performance on a weekly basis, tracking the performance against targets, and providing feedback to Exco on the health of the business.