Case Type: Telecoms

Channel Incentive Structure Modelling

Introduced a Smart Commissions framework to address prepaid rotational churn supported by a commercial model to simulate different incentive structures for channel partners. Commissions inefficiencies were resolved through redefined performance measures & targets, which resulted in a decrease in churn.

Telcosurance Personalisation

Using subscriber behavioral and transactional data, prepaid customers were segmented, and targeted with different insurance offerings based on the highest probability of conversion. Additionally, usage data helped optimize contactability rates and drive better conversions.